Regional Marketeer DACH (Munich)

At Keylane, our mission is to empower the Insurance & Pension
industry to change through technology. Our mission leads us on the
path to achieve our vision of being the leading SaaS platform
provider for the Insurance & Pension industry in the Benelux,
DACH & Nordics. The DACH region is a key region for Keylane,
and therefore want to strengthen our German based Sales team with
an experienced marketing professional. We are looking for a
hands-on Marketeer work together with us on our daily mission
towards our vision but also helps us to execute our yearly MarComm
plans in the DACH region, with a strong focus on Germany. KEY ABOUT
YOUR TEAM OF EXPERTS Together with your local Sales & Business
Development team you will be in the lead to execute our marketing
and communications activities in the DACH region with a strong
focus on Germany. Of course you can always relay on your MarComm
team members in The Netherlands. Your key stakeholders will be
Sales Management, our Executive Director(s) and the Head of
Marketing & Communications (based in Utrecht, at our
headquarters) Your key responsibilities will include Marketing
ownership for our growth objectives in Germany and broader DACH
region Contributing towards development of local marketing and
communications plans Coordination of the production of a wide range
of omni-channel marketing and communications activities Focusing on
generating marketing qualified leads and opportunities for the
business development team Executing local campaigns and
communications to customers and prospects including newsletters,
mailings and press releases Assisting with the production of
localised marketing and communications content and materials
Supporting creation and distribution of customer use cases,
references and advocacy Taking the lead in organising corporate
events, workshops, client days Updating and optimising our
website(s) and various social media channels Monitoring e-mailboxes
and keeping our customer base up-to-date in our CRM system Working
with local partners, press and media to increase brand awareness To
be successful as our new DACH Marketeer, you are a pragmatic,
hands-on and enthusiastic team member. You will work closely
together with your MarComm team member based at our headquarters in
Utrecht, the Netherlands and liaise with your fellow Marketeer in
the Nordics to align activities and support our local Sales &
Business Development team in Germany. Therefore collaboration and
cooperation are therefore key elements in your daily work. YOUR KEY
SKILLSET & EXPERTISE You have successfully completed your
University program (Degree; BA or MA) in Marketing Communication
related studies You have at least 5 years of relevant work
experience You have proven knowledge & experience with
(digital) marketing, campaigning and terms like MQLS, ROI/ROX and
SEO/SEA are part of your MarComm vocabulary You love to stay
up-to-date and about the latest technologies, trends &
innovations within your field of expertise You are passionate about
communicating on brand, delivering an engaging experience and
ensuring every activity generates its targeted goals You have a
can-do mentality: you are independent, pro-active, creative,
energetic, flexible, decisive, solution oriented & result
driven Experience with Adobe Suite, Salesforce and WordPress is a
big plus You have an eye for detail, work systematically and can
set priorities well You are accustomed to developing execution
plans, supporting data driven business cases, tracking and
measuring activities and reporting metrics and results You have
excellent communications & editorial skills and a ’smooth pen‘
You are a native German and near-native/fluent in English, both
written and spoken You are a team player and can perform and
multi-task under extreme pressure You have sound analytical and
strong presentation skills You are genuinely interested in working
in an International environment and a Software Development & IT
Consultancy setting You are eager & willing to travel (abroad)
as needed KEY ABOUT YOUR PERSONALITY Can-Do mentality Creative
Innovative Driven Pragmatic Structured